Case Studies

Radio & Television can help build your business like no other media can. That's not to say other forms of advertising don't have their place. It's just that the power you possess with radio & television is what's needed to lead your way into the busy lives of today's consumers. It's not just about reaching people where they are, but also reaching people when they want to be reached. Radio & Television wins on both accounts, and that can make your business a winner as well. To help you master these powerhouse media, we've included some inside information about how to achieve the best results.


The Reality Of Web Advertising

Some shocking new information has been released regarding web traffic: 61.5% of all web traffic is NON-HUMAN or Bot traffic as it’s called. Bot traffic, or non-human site visitors, blatantly cheat advertisers because marketers pay for ads whenever they are loaded in response to users visiting web pages, regardless if users are human or not.

There are no bots in radio or television. Read more here.


Radio Continues To Grow!

Nielsen has released highlights from its December, 2013 Radar 119 National Radio Listening Report. The report shows radio’s U.S. audience increased year over year, adding more than 700,000 weekly listeners since December, 2012. Radio now reaches 241.8 million listeners (91 percent of persons) ages 12 and older on an average weekly basis

See highights of the Nielsen report here.


TV Still Rules!

Nielsen research shows Internet advertising, while continuing to grow, remains a small player. Television "remains the behemoth" with nearly 58% of the market. From TechCrunch: "The enduring allure of TV as an advertising medium is a large reason for why leading internet companies with ad-based business models continue to look at ways of incorporating more video-related advertising into their overall mix."

See the January, 2014 TechCrunch article here.


Political Pro Extols The Value Of Radio

In an October, 2013 article in RBR.COM, a Missouri Democratic politico trying to re-elect a governor in a state trending Republican (and abandoned by the Obama campaign) explained how radio helped his candidate swim against the tide and win by an impressive margin. Oren Shur remarks that "the latest rage – digital – wasn’t all the helpful. Its reach is small, and in many rural areas, they’re still waiting for high speed internet."

The answer for Shur was radio. "At a time when voters are more distracted than ever, radio listeners are remarkably focused and attentive. For many Americans, once the kids are dropped off, the morning and evening commutes are the calmest part of the day, a brief reprieve from life’s craziness. Even in the Internet age, there’s a very real and important place for radio in any comprehensive communications plan."

The RBR article is here. (login required)


Case Studies Show Radio's Effectiveness In Various Product Categories

See how some of America's biggest brands have used Radio to build brand and drive sales in this select collection of case studies. This library was created by RAB's Business Development Group, working to enhance Radio's visibility and role in the media plans of advertisers and their agencies.

See the case studies here.


Heavy Radio Listeners Make Advertisers Happy

A 2012 Report by Research Director, Inc., shows that nearly 20% of the population are heavy radio users. Nearly one-fifth (18.3%) of adults 18+ listen 21 hours or more per week. Future vehicle consumers are heavy radio users. Homeowners are listening to the radio. Fast-food consumers are heavy radio users. Radio reaches future consumers. Voters are heavy radio users.

Download the Research Director report here.


OTT TV Numbers Rising

A new report suggests that TV watching via broadband is on the rise, while devices facilitating over-the-top viewing are gaining more traction. Parks Associates found that 31% of homes with broadband regularly watch TV online.

Read more here.


Local Broadcasters Save Lives

A University of Alabama instructor has produced an award-winning, eight-minute documentary on the role of local television broadcasters in saving lives during the massive tornadoes that hit Tuscaloosa and Joplin, Mo., last year.

Read more and see the video here.