Business Builder

How do you plan to market your business? There are more marketing choices than ever: advertising, promotions, social media and word of mouth all need to be part of your marketing plan. Advertising has expanded exponentially with traditional radio, television, print, outdoor billboards and digital.

Radio and television now offer many of these advertising options all under one roof and can help you build traffic to your business or website and can expand your customer base with their on-air products, promotions and digital media.

Radio & Television can help build your business like no other media can. That's not to say other forms of advertising don't have their place. It's just that the power you possess with radio & television is what's needed to lead your way into the busy lives of today's consumers. It's not just about reaching people where they are, but also reaching people when they want to be reached. Radio & Television wins on both accounts, and that can make your business a winner as well. To help you master these powerhouse media, we've included some inside information about how to achieve the best results.

 

How Broadcast & Web
Work Together
Don't Let a Limited Budget Eliminate Broadcast
Have a Marketing Executive Contact You
Get Strategically
Creative
Sales Events vs.
Branding
It's Not About What
You Like
Where You Can Save
Time, Money & Resources
Build Your
Database
Broadcast Media
Terminology
It's Not About What You Like
When deciding when and where to place your broadcast advertising, remember what you watch or listen to may not be what your customers are tuned-in to.

Sure you'd like to see or hear your advertising spots, but the numbers don't lie and based on research and ratings your station will know where best to place your message.

It sounds simple, but this is a human trait that's often hard to overcome. Think of it this way. If you're a 60-year old male selling a product to 25 year-old women, then you shouldn't be seeing or hearing your messages all the time unless you've tuned in for that specific reason.