Business Builder

How do you plan to market your business? There are more marketing choices than ever: advertising, promotions, social media and word of mouth all need to be part of your marketing plan. Advertising has expanded exponentially with traditional radio, television, print, outdoor billboards and digital.

Radio and television now offer many of these advertising options all under one roof and can help you build traffic to your business or website and can expand your customer base with their on-air products, promotions and digital media.

Radio & Television can help build your business like no other media can. That's not to say other forms of advertising don't have their place. It's just that the power you possess with radio & television is what's needed to lead your way into the busy lives of today's consumers. It's not just about reaching people where they are, but also reaching people when they want to be reached. Radio & Television wins on both accounts, and that can make your business a winner as well. To help you master these powerhouse media, we've included some inside information about how to achieve the best results.


How Broadcast & Web
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Sales Events vs.
It's Not About What
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Broadcast Media
Sales Events vs. Branding

Much local advertising is retail oriented, and radio and television can drive traffic to a store like nothing else. That's a no brainer. But sometimes business owners forget one of the great things about local radio and television: they convey trust and confidence in an emotional way. You don't want your business to become a commodity, where price is the only factor in the purchase decision. This is where a branding message can make a big difference over the long term.

Many a business owner has created branding advertising only to pull the plug on it after a very short time because it wasn't bringing people in the doors immediately. Branding is not an overnight traffic builder, but a business can get lost without it.

One way to have the best of both worlds is to create separate branding and retail commercials. One can have some minor elements of the other, but the main communication should be singularly focused in each. You can then run these spots in a rotation, and the rotation need not be 50/50. Again, you can determine what is most appropriate at any given time and your station can make the adjustment. This flexibility in messaging is another strong benefit of radio and television advertising.