Business Builder

How do you plan to market your business? There are more marketing choices than ever: advertising, promotions, social media and word of mouth all need to be part of your marketing plan. Advertising has expanded exponentially with traditional radio, television, print, outdoor billboards and digital.

Radio and television now offer many of these advertising options all under one roof and can help you build traffic to your business or website and can expand your customer base with their on-air products, promotions and digital media.

Radio & Television can help build your business like no other media can. That's not to say other forms of advertising don't have their place. It's just that the power you possess with radio & television is what's needed to lead your way into the busy lives of today's consumers. It's not just about reaching people where they are, but also reaching people when they want to be reached. Radio & Television wins on both accounts, and that can make your business a winner as well. To help you master these powerhouse media, we've included some inside information about how to achieve the best results.

 

How Broadcast & Web
Work Together
Don't Let a Limited Budget Eliminate Broadcast
Have a Marketing Executive Contact You
Get Strategically
Creative
Sales Events vs.
Branding
It's Not About What
You Like
Where You Can Save
Time, Money & Resources
Build Your
Database
Broadcast Media
Terminology
Get Strategically Creative

Your sales representative will help you determine the broadcast programming most appropriate for your targeted consumer. But what about your message? What will you say? How will you say it? And most importantly, what do you want to accomplish? That's the real starting point when deciding what to communicate.

Is your goal to build your brand so that people will like what you stand for and will think of you when they need your particular type of product or service, or are you trying to build traffic today and see immediate sales results? When posed this question, most business owners will say "Yes" and "Yes". But that's a big No-No. The more singularly focused you are on what you want to accomplish; the more likely you are to realize that result. That's not to say you can't mix some branding with a retail message, it's just that you need to be honest with yourself about what the priority is. Ask yourself this question: What is the single most important thing I want to communicate? Then craft your message so this point get's clearly communicated in a memorable fashion.

Many stations will have staff to help you make the message creative, but if you can give them the specifics of what's most important to communicate, the takeaway by the end consumer will be what
you intended.