Business Builder

How do you plan to market your business? There are more marketing choices than ever: advertising, promotions, social media and word of mouth all need to be part of your marketing plan. Advertising has expanded exponentially with traditional radio, television, print, outdoor billboards and digital.

Radio and television now offer many of these advertising options all under one roof and can help you build traffic to your business or website and can expand your customer base with their on-air products, promotions and digital media.

Radio & Television can help build your business like no other media can. That's not to say other forms of advertising don't have their place. It's just that the power you possess with radio & television is what's needed to lead your way into the busy lives of today's consumers. It's not just about reaching people where they are, but also reaching people when they want to be reached. Radio & Television wins on both accounts, and that can make your business a winner as well. To help you master these powerhouse media, we've included some inside information about how to achieve the best results.

 

How Broadcast & Web
Work Together
Don't Let a Limited Budget Eliminate Broadcast
Have a Marketing Executive Contact You
Get Strategically
Creative
Sales Events vs.
Branding
It's Not About What
You Like
Where You Can Save
Time, Money & Resources
Build Your
Database
Broadcast Media
Terminology
Don't Let a Limited Budget Eliminate Broadcast
If you don't have a large advertising budget, all the more reason to focus first on radio and television. Your overall advertising budget should be a percentage of sales. Broadcast advertising will reach the masses and boost those sales. In turn, your advertising budget will also grow. Then you just keep the cycle of growth going.

Here's an analogy a lot of people can relate to these days: if you don't put gas in your car, it won't go very far. Think of broadcast advertising as the gas that will fuel your business' growth. If you can't fill the tank the first time out, put in what you can and start with a short trip. In other words, advertise a short-term sales event on your local radio or television station. You'll immediately see the power behind this media.

The next thing you know, sales are up and now you're ready to fill up the tank and put the pedal to the metal.

If advertising funds are limited, you could also consider the "win in one" philosophy. Put your advertising all on one station and win over the viewers or listeners there. The important thing to remember is that for sales to really start growing, you need to start advertising on radio &
television. It's not a leap of faith. It's a leap of fact. The research is there, and more importantly, so are the people.